Client
Tetrahedron Coffee
Services
Brand Identity
Brand Guidelines
Illustration
Packaging
Tetrahedron Coffee the first local coffee roaster in Alameda, California. They source, roast and serve top-quality specialty coffee while fostering a sense of community within Alameda. The brand draws inspiration from its unique location—a former Naval Air Station that is also home to the native Least Tern bird. I lead the development of the brand identity, illustration and brand guidelines.
The new brand identity features an illustration of the Least Tern, encapsulated within an emblem. This illustration was chosen to reflect a vintage navy style, paying homage to the area's history.
In addition to the primary branding elements, I also developed comprehensive brand guidelines, secondary logos, and packaging designs for coffee sachets.
