Client
Vitl
Services
Prototyping
UI/UX
Website design
Wireframing
Vitl is a personalised vitamin and nutrition company offering tailor-made supplements and personalised health advice. An online shop was needed to support the growing number of product launches whilst allowing users navigate the right vitamin choice for their needs.
I was responsible for the full design of the shop interface including the UI/UX, wireframes, creation of all shop visual content and ad design.
The biggest challenge was creating a navigation system where users could browse product types and filter targeted health benefits.
This was an iterative process where I collaborated closely with the product and tech teams, developing prototypes to ensure a smooth and intuitive user journey.
I created design components from scratch to meet the shop's specific needs, resulting in a minimal yet robust and flexible design system.
This approach allows the shop to be easily updated with new product launches, ensuring it remains functional and effective without requiring frequent redesigns.