Client
ROLI
Services
Art Direction
Artworking
Packaging
3D Rendering
ROLI, a London-based music technology company known for its innovative high-tech musical instruments, launched a modular, snap-together portable music system called Blocks. Designed for creating melodies, loops, and beats in any configuration that suits the music maker, these products were sold in Apple stores worldwide.
As part of the in-house design team, I contributed to the art direction for the packaging, including the unboxing experience and the design of inbox contents such as the user manual and welcome pack.
Additionally, I led the art direction for photography and 3D renderings used for web and email promotions, blog posts, and social media.
